My wandering eye fell upon the baseline of Agoria, the Belgian federation of the technological industries. It reads “no future without technology’. I wonder which sales genius at which communications agency was even able to sell two negations in a four word baseline.
- technology is our future
- our future is technology
- technology for the future
- better future by technology
- better technology, better future
Better? I think so. Do you?
In any case, if your company is looking for a baseline: try to make a positive contribution to society and not make an appeal on how important you think you are.