No future, Agoria?

My wandering eye fell upon the baseline of Agoria, the Belgian federation of the technological industries. It reads “no future without technology’. I wonder which sales genius at which communications agency was even able to sell two negations in a four word baseline.

I’d suggest

  • technology is our future
  • our future is technology
  • technology for the future
  • better future by technology
  • better technology, better future

Better? I think so. Do you?

In any case, if your company is looking for a baseline: try to make a positive contribution to society and not make an appeal on how important you think you are.

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